...The subject of the research is the framework of the reinterpretation that addresses two key terms – classical and digital. Even though both of these terms denote two strikingly different art periods that should be treated equally in the academic and research environments, the concept of classical art covers a markedly longer period of time. Therefore, classical art is too broad a notion to address and not to opt for addressing a shorter period –preferably the one in which the visual symbol (logo) emerged as a dominant phenomenon, above other hallmarks of iconography from the enormous classical heritage.

The old terminology becomes useless, so it is only logical to conclude that the heritage of the old visuals becomes harder to apply in today’s chaotic time. Our research is based on classical beauty which shows a man as an ideal, a synchronicity between virtue and physical features, not as the man as he plainly appears. We are especially interested in the aesthetics of classical art and the possibility of its transfer (the popular term would be “upload”) into digital form. Here is where we’d prefer to use the term of appropriation, or – how the classical aesthetics are used in the digital period.